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BrandRails

MCPRuns in Claude & ChatGPT

Say the idea.
Hand over
something real.

BrandRails turns your brand into a private MCP server. Ask for “a cart drawer for our website” and get back a working, editable page your designers and developers can build from — already in your colours, type and tone.

Choose a planSee the output

From £29 a month · Brand setup ≈ 10 min

brandrails · claude code

You

Reading brand profile · Ridge & Clay

    10 min

    To answer the recommended form

    76

    Questions if you go all the way

    Zero

    Design tools to learn

    One

    File every model follows

    The bit everyone hates

    Ideas get lost between the person who has them and the people who build them.

    Not because anyone is bad at their job. Because a sentence in Slack isn’t enough to build from, and a proper brief takes an afternoon nobody has.

    Marketing lead · Tue 09:14

    “Can we do something like a cart drawer? Like the one on that other site”

    Developer · Tue 14:40

    “Which site? Slide-in or modal? What’s in it?”

    Marketing lead · Thu 11:02

    “I’ll try to sketch it”

    Two days gone. Nothing built.

    How it works

    Teach it your brand once. Then just ask.

    01

    Answer the brand form

    Three depths, from 14 questions to 76, depending how exact you need the output. Start shallow, go deeper whenever you like.

    02

    Ask in plain words

    From Claude or ChatGPT, wherever you already work. “A cart drawer.” “A summer sale banner.” “A pricing page for the new tier.”

    03

    Tweak and hand over

    Edit the page in your browser — nothing to install — then send the link to your designer or developer, or export a vector PDF.

    How deep do you want to go?

    The more the form knows, the closer the output lands. Move up a level at any point and everything you have made re-renders against it.

    42 questions · about 10 minutes

    Standard

    The recommended depth for most brands.

    How much of the form you fill55%

    What the form asks about

    • Identity
    • Deliverables
    • Colour
    • Typography
    • Shape and depth
    • Layout
    • Imagery
    • Iconography
    • Components and states
    • Voice and copy
    • Compliance
    • Localisation
    • Never ship this
    • Technical target

    The output

    A real page you can move things around on.

    Not a picture of an idea. An editable HTML page — change the copy, swap a block, leave a note for the developer — then share the link or export a vector PDF.

    cart-drawer · brandrails.io/e/8f21Share
    Cart drawer

    Your basket

    • Ridge Wool ThrowOchre · 1£68
    • Stoneware MugClay · 2£24
    Subtotal£92
    Checkout

    Brand tokens

    Colour

    • Ink #241E1A
    • Surface #EFE9DD
    • Ochre #C8842B
    • Clay #9C4F32

    Type

    Fraunces
    Instrument Sans

    Radius

    8px

    Note for the team

    Slide in from the right, don’t cover the nav.

    Layers

    • Drawer
    • Header
    • Line items
    • Divider
    • Subtotal
    • Checkout

    Swipe for panels

    Let’s be clear

    This doesn’t replace your designer or developer.

    It replaces the fuzzy Slack message. BrandRails gives the non-technical half of your team a way to show what they mean, so the people who build it start from something solid instead of a guess.

    Craft still happens where it always did. It just starts from a better place.

    What it does

    Turns an idea into a shared starting point, in your brand, in about a minute.

    What it doesn’t

    Ship production code. Make the taste calls. Decide what’s actually worth building.

    Who it’s for

    Owners, marketing leads and account managers who have ideas and no way to draw them.

    For the technical half

    An MCP server, so it lives where your team already works.

    Connect once. Claude Code, Claude Desktop, ChatGPT and any MCP-aware client can then read your brand and generate against it — same tokens, same components, same tone, every time.

    • Brand tokens exposed as MCP resources
    • Generated pages open as editable HTML
    • Versioned — update the brand, re-render the work

    # add your brand’s server

    claude mcp add --transport http brandrails \

    https://brandrails.io/api/t/9f3ac2e81b7d4a60/mcp \

    --header "Authorization: Bearer brl_••••••"

    # then, in any chat

    “make a cart drawer for our site”

    ✓ published · 4 blocks · on brand

    Pricing

    Priced per workspace, not per seat.

    Solo

    One brand, one person.

    £29/MO

    Choose Solo
    • 1 brand
    • 1 seat
    • Unlimited published designs
    • The drift loop
    Most teams

    Studio

    A few brands, a whole team.

    £89/MO

    Choose Studio
    • 3 brands
    • 5 seats
    • Unlimited published designs
    • Extraction from a live site
    • The drift loop

    Agency

    Every client, kept apart.

    £249/MO

    Choose Agency
    • 10 brands
    • 20 seats
    • Unlimited published designs
    • Extraction from a live site
    • The drift loop
    • White-labelled output

    Assisted, for up to 25 brands with the form run for you, is priced per client — see the full comparison.

    Your next idea deserves better than a paragraph in Slack.

    Set your brand up in ten minutes and see what the first one looks like.

    Choose a planSee how it works